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随着我国建设新农村进程的迈进,越来越多的媒体开始关注“三农”问题,基层宣传组织也加大了对农村文化的建设和宣传力度,虽然近几年来在对农传播方面取得了一定的成就,但存在的问题也不容忽视。论文主要涉及在新时期下,农村文化的建设、文化传播、发展方向及存在的不足,呼吁广大基层媒介和相关基层组织加大对农村文化的建设及对农传播的力度,同时也面临了一个刻不容缓的问题,就是要加快培养和造就一支高素质的新闻宣传人才队伍。党的十八大召开以来,新一届党中央领导人对新闻宣传工作提出了新的要求,尤其是对农传播方面,加强基层媒体建设,加大资金、人才等各方面的投入,才能有效地促进新农村建设、促进美好乡村的建设。
As China’s progress in building a new countryside progresses, more and more media are beginning to pay attention to the issue of “three rural issues.” Grass-roots publicity organizations have also stepped up their efforts in building and propagating rural culture. Although in recent years, Some achievements have been made, but the existing problems can not be ignored. The paper mainly deals with the construction of rural culture, cultural transmission, development direction and existing problems under the new era. It calls for the grassroots media and relevant grass-roots organizations to step up their efforts in building rural culture and spreading agricultural products. At the same time, it also faces a The pressing issue is to speed up the cultivation and cultivation of a contingent of high-quality journalists. Since the 18th CPC National Congress was held, the new leaders of the party Central Committee have put forward new requirements on press propaganda work, especially on the aspect of agricultural communication, strengthening the construction of grass-roots media and increasing investment in various fields such as capital and personnel, so as to be effective Promote the construction of new countryside and promote the construction of beautiful countryside.