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国际广告市场早在2011年已呈现出增长疲态,2012年第一季度中国GDP同比增幅为8.1%,是近三年来的新低。据权威研究机构CTR最新发布的中国广告花费数据显示,第一季度中国市场传统媒体刊例广告同比增长仅为1.4%,创近五年来的新低。中国广告市场受经济大环境影响,变局已成不争的事实。
As early as 2011, the international advertising market has shown growth weakness. In the first quarter of 2012, China’s GDP grew by 8.1% over the same period last year, the lowest level in recent three years. According to CTR, the latest advertising expenditure data released by CTR, an authoritative research institution, shows that in the first quarter of this year, traditional Chinese media advertisements in the Chinese market increased by only 1.4% from a year earlier, the lowest in nearly five years. China’s advertising market by the economic environment, changes have become an indisputable fact.