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关于品牌定义与品牌价值的诠释,营销界已经有太多的门派用各自的语言进行了描述,基本有了一个共性的认识和理解。然而,有关房地产品牌的相关定义性描述却依然处在一个百家争鸣、莫衷一是的环境中,一方面是地产界里关于如何用各式各样的营销手段塑造房地产品牌的概念多多、“成功案例”多多,众多房企也都竞说自己是品牌房企或者说正在塑造品牌,另一方面则是还有人提出了“房
On the interpretation of brand definition and brand value, the marketing community has too many sects in their own language to describe the basic have a common understanding and understanding. However, the relevant definition of the real estate brand description is still in a hundred schools of thought contend, impolite environment, on the one hand is the real estate sector on how to use a wide range of marketing tools to create a lot of real estate brand concept, ”success case “A lot of room rates are also competing for many enterprises that they are brand real estate enterprises or brand building, on the other hand there are people who have proposed” room