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近年来,由于市场环境的改变,品牌对企业的意义与功能;已由原来的行销广告效益逐渐扩大提升为具有经营管理效益的层面。目前,这个品牌机能转型的趋势,不仅发生在欧美以消费性商品为主的产业,就连销售工业性、专业性产品的厂商,也开始正视品牌管理效益对企业营运的深远影响。早早发现品牌对企业营运具有无比效益的,是目前排名美国五百大企业中第十七名的实验公司。六十五年前,在实验公司提出“管理
In recent years, due to the change of market environment, the meaning and function of the brand to the enterprise have been gradually expanded from the effectiveness of the original marketing advertisement to the level of management and benefit. At present, the trend of brand transformation not only occurs in the consumer-oriented industries in Europe and the United States, but even the manufacturers selling industrial and professional products have begun to face the far-reaching impact of the brand management benefits on the operation of the enterprise. Early detection of the brand’s unparalleled benefits to business operations is the seventeenth largest experimental company currently ranked among the 500 largest U.S. corporations. Sixty-five years ago, the experimental company proposed "management