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为了跑一次马拉松、为了看一场演唱会……旅行正在同消费一起升级,人们不再满足于走马观花似的浮光掠影,而是更为关注场景、更从兴趣出发。一项调查显示,在今年国庆出游大军中,近六成为女性游客,消费能力更强的25~40岁群体成为出游主力军,占比达58%。与过去的“买买买”相比,国人出境游更加注重旅游本身的品质和深度,“像当地人一样去生活”正在成为国人出境游主要诉求,更愿意把钱花在体验上。
In order to run a marathon, in order to watch a concert ... ... travel is escalating with spending, people are no longer satisfied with the fly like glittering, but more concerned about the scene, but also from the interest. A survey shows that in this year’s National Day travel army, nearly six percent of female tourists, spending more capable 25 to 40-year-old group to travel as the main force, accounting for up to 58%. Compared with the past “buying and buying ”, Chinese outbound travel pay more attention to the quality and depth of tourism itself, “to live like a native ” is becoming the main appeal of Chinese people outbound travel, more willing to spend money on.