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私印的传播是符号传播的表现形式之一,是一种特殊的符号传播。私印作为一种中国传统的信用物和文化精神的象征,以及有数千年的历史了,其传播不仅包括钟祥的时间传播,还包括横向的广度的空间传播,其不仅是时间媒介,也是空间媒介。因此,私印作为一种信用物乃至是精神文化象征的符号具有其时空位移性。私印,既私人印章,是相对于官印而言的代表个人的印章。就其形成时间来说“要早于官印,亦即最初出现的玺印实为私印,如商代三玺,以及在商代青铜器上保留的
The spread of private print is one of the manifestations of symbolic communication and is a special kind of symbolic communication. As a symbol of Chinese traditional creed and cultural spirit, as well as for thousands of years, private print not only includes the time transmission of Zhong Xiang, but also includes the horizontal spread of space, which is not only a time medium but also a space medium . Therefore, private sign as a kind of credit or even symbol of spiritual culture has its spatial and temporal displacement. Private stamps, both private seals, represent the individual’s seal relative to the official seal. In terms of its formation time, ”it must precede the official seal, that is, the seal originally appeared was actually a private seal, such as the Three Seal of the Shang Dynasty and the one preserved on the Shang Dynasty bronze ware