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新媒体是在移动互联网、无线通信网发展的基础上,通过电脑、手机、数字电视机等终端传输的,提供给用户信息的一种新的媒体方式。与传统媒体营销相比,新媒体营销把消费者的需求放在了首要位置,而且新媒体的传播速度非常快,能够提供给用户大量的信息,但是用户在短时间内难以辨别信息的真伪,虚假信息造成的后果也比较严重。因此,新媒体营销对企业来说,既是机遇也是挑战,企业在发展的过程中,就应该对新媒体营销进行精确定位、逐步了解客户需求、注重营销的创意以及移动互联网和社会化媒体的结合等,从而更好地促进企业的发展。
New media is a new media method for delivering information to users on the basis of the development of mobile Internet and wireless communication networks through terminals such as computers, mobile phones and digital TVs. Compared with the traditional media marketing, new media marketing puts the needs of consumers at the top of the list, and the new media is very fast and can provide a large amount of information to users. However, it is difficult for users to distinguish the authenticity of information in a short period of time , The consequences of false information is also more serious. Therefore, the new media marketing is both an opportunity and a challenge for the enterprise. In the process of development, the enterprise should accurately position the new media marketing, understand the customer needs step by step, pay attention to the marketing creativity and the combination of mobile Internet and social media And so on, so as to better promote the development of enterprises.