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今年的“两会”报道,新闻频道以点、线、面相结合的报道结构,围绕“贴近性”进一步创新思路,在对新闻事件快速反应的同时,围绕热点打造亮点, 多方位地满足了受众的信息需要;中文国际频道以创新精神向海内外观众有效传达“两会”重要信息,以高水平的电视语言和精彩的现场报道、以多元手段深度剖析社会热点话题而赢得观众;经济频道通过强化品牌传播策略、打造 “会外会”差异化竞争的节目形态、贯彻民生视角的选题原则、不断创新节目表现元素以及频道的整体运作机制,实现了主流新闻的有效传播。
This year’s “two sessions” report, news channel with point, line, surface combination of reporting structure, around the “closeness” and further innovative ideas, rapid reaction to news events at the same time, focusing on creating hot spots, multi-faceted Meet the needs of the audience’s information needs; the Chinese international channel to convey innovative ideas to the audience at home and abroad effectively “two sessions ” important information to high-level television language and wonderful on-site coverage, with multiple means of in-depth analysis of social topics and win the audience ; Economic channel through the strengthening of brand communication strategy to create “outside the meeting ” differentiated competition program morphology, implementation of livelihood perspective principle of topic selection, continuous innovation of program performance elements and the overall operation of the channel mechanism to achieve the effective mainstream news spread.