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中国家电行业经过二十多年的快速发展,2010年零售规模近万亿,家电产品的新品牌、新品类、新型号、新功能层出不穷。为客观反映家电产品在进入零售终端后消费者对其品质的评价程度,中国市场调查研究中心在第三方调研机构的协助下,于2011年4月正式启动对消费者的品牌家电品质调查活动,受到业界的高度关注。中国市场调查研究中心此次调查的范围是在全国六大区选择具
After more than 20 years of rapid development in China’s home appliance industry, the scale of retail sales in 2010 nearly trillion, new brands of home appliances, new categories, new models, new features after another. In order to objectively reflect the consumers ’assessment of the quality of home appliances after they enter the retail terminal, China Market Research Center, with the assistance of third-party research institutes, formally launched a survey on consumers’ brand appliances quality in April 2011, By the industry’s attention. China Market Research Center survey of the scope of the six regions in the country with a selection