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进行节目营销,是当下在纷繁众多的电视频道中占有一席之地并获得收视长虹的必由之路。本文从营销内涵的基本理念入手,探究如何实现节目营销。
Marketing programs, is the moment in a multitude of television channels to gain a place and access to watch the only way Changhong. This article starts with the basic connotation of marketing connotation and explores how to realize program marketing.