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随州千年银杏谷是全国分布最密集、保存最完好的一处古银杏群落,有着独一无二、无可替代的烂漫风光。另外,景区前期媒体采风团、山地自行车赛、旅游推介会等一系列高强度的促销活动,及借助网络、微博等新型媒体开展的宣传,大大提升了景区的知名度和美誉度。2013年11月16日、17日双休两天景区共接待游客4.2万人次,其中70%为自驾游游客,游客大多来自江苏、河南、湖南、安徽、武汉以及襄阳等周边地区,游客人数远远超出了景区的承载能力,景区基础设施建设不完善等问题也随之凸显。对千年银杏谷景区接待中存在的问题进行分析研究,对进一步提升随州地区同类景区接待能力及擦亮随州旅游名片有着重要的意义。
Suizhou millennium ginkgo Valley is the most densely distributed, the best preserved ancient ginkgo community, has a unique, irreplaceable scenery. In addition, a series of high-intensity promotional activities such as media gathering, mountain bike tournaments and tourism promotion meetings, as well as publicity through new media such as the Internet and Weibo have greatly enhanced the popularity and reputation of scenic spots. On November 16 and November 17, 2013, two days of scenic spots and scenic spots received a total of 42,000 tourists, of whom 70% were tourists traveling by car. Most tourists came from the surrounding areas such as Jiangsu, Henan, Hunan, Anhui, Wuhan and Xiangyang, and the number of tourists was far Far beyond the carrying capacity of scenic spots, scenic infrastructure is not perfect and other issues also highlighted. It is of great significance to further improve the reception capacity of similar scenic spots in Suizhou and to polish Suizhou tourist business cards.