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3月中旬,中国人民大学新闻学院和德国驻华使馆共同举办了“今日德国大众传播”报告会,德国汉诺威新闻学院教授施奈德女士、德国贝尔特尔斯曼媒介康采恩公关部主任哈斯女士和德国电视一台资深记者马勒韦尔先生分别作了报告,并与中国同行交流。我注意到,这三位来自不同领域的专家都谈到了当今德国大众传播业的一个趋向:首先是为新闻传播而出现的报纸、电台、电视台,如今的娱乐消遣色彩越来越浓了,严肃的新闻内容无论是数量还
In mid-March, the School of Journalism at Renmin University of China and the German Embassy in China co-hosted a presentation on “Today’s German Mass Media,” Ms. Schneider, a professor at the Hannover School of Journalism in Germany, and Ms. Haas, the media director at Bertelsmann Media Comén, Germany And Mr. Mahler, a veteran German television reporter, made reports and exchanged ideas with their Chinese counterparts. I have noticed that these three experts from different fields all talked about a trend of the mass media industry in Germany today. The first is the newspapers, radio and television stations appearing for news media. Nowadays, entertainment and entertainment are getting more and more serious and serious. The content of news is either quantity also