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知名债信评级机构穆迪投资表示,2003年将可能出现多重因素,延缓甚至或暂时终止以广告为驱动力量的媒体公司表现的改善。随着国家和政治广告起伏较大,电视将可能成为最易遭遇冲击的媒体,而且,杂志和报纸广告也将面临重大的风险。2003年既没有奥林匹克运动会,也非大选年份。这些将毫无疑问对这类媒体带来负面影响。其它影响这类媒体的因素还有,消费者信心下降和中东战争将对经济和外部事务带来影响。穆迪投资副总裁兼资深分析师 Glenn Eckert 在其评论中表示,衡量中东再一次战争对广告将可能造成的影响,最佳标准是看1991年海湾战争所带来的影响。Ec-kert 援引的数据显示,1991年爆发
Moody’s, a leading credit rating agency, said in 2003 there could be multiple factors that could delay or even temporarily halt the performance of media companies driven by advertising. With national and political advertising soaring, television will probably be the most vulnerable media and magazines and newspaper ads will also face significant risks. In 2003 neither the Olympic Games nor the election year. These will undoubtedly have a negative impact on such media. Other factors affecting such media are the declining consumer confidence and the war in the Middle East, which will have an impact on economic and external affairs. Glenn Eckert, Moody’s vice president of investment and senior analyst, said in his comment that the best measure of the potential impact of another war in the Middle East on advertising would be to look at the impact of the 1991 Gulf War. The data cited by Ec-Kert show that an outbreak took place in 1991