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危机 2004年4月12日,厦门某晚报在其社会新闻版以《纯净水中漂树叶》为题刊发了一则200来字的小文,说某公司收到一家饮水公司送来的桶装水时竞发现桶里面悬浮着一片七八厘米长的树叶,并随文登出了一幅特写照片,报道还特地点出这种水的品牌叫“半兰山”。此文一出,顿时令报道中所涉及的半兰山矿泉水公司深感意外,意外的倒不是报道的内容本身,而是这事居然还是以如此方式见报了。因为就在昨天,他们就此事已和客户达成了谅解。
Crisis On April 12, 2004, an evening newspaper in Xiamen published a 200-word short essay entitled “Leaves of Pure Water” in its Social News Edition, saying that a company received a barrette from a drinking water company When the water is competing to find the barrel inside the suspension of a 78 centimeters long leaves, and with the text posted a close-up photo, the report also specifically point out the water brand called This article came out, suddenly reported that the incident involving the semi-mountain mineral water company was surprised, the accident is not the content of the report itself, but this is actually still reported in such a way. Because just yesterday, they reached an understanding with the client on the matter.