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企业文化建设一直以来都是管理学领域的研究重点,尤其随着近些年企业结构的宏观变化以及外界经济大环境的改变,更是被企业管理者和科研学者所重视。然而,由于企业文化建设的长期性,抽象性和宽泛性,大多数情况下,只能对其进行概念性描述,范围界定以及方向性指导,很少有文章针对于某一特殊行业的企业文化建设加以论述。文章在战略视角下,对航空公司这一特殊行业进行分析,详细分析了其内部特殊性,并基于其特殊性建立企业文化链式聚合模型,为航空公司企业文化建设引入外部激活能量和内部激活体等七个重要相关激活因素,从内到外,为航空公司的企业文化建设提供了一个新的视角和全新的立体模型。
Corporate culture has always been the focus of management studies, especially with the macro changes in corporate structure in recent years as well as changes in the external economic environment, but also by business managers and research scholars attention. However, due to the long-term, abstract and broad corporate culture, in most cases, it can only be conceptualized, scoping and directional guidance. Few articles are directed at the corporate culture of a particular industry Construction to be discussed. From a strategic perspective, the article analyzes the special industry of airlines, analyzes its internal specialties in detail, and establishes a chain model of enterprise culture based on its particularity to introduce the external activation energy and internal activation for the airline’s corporate culture construction Body and other seven important related activators, from inside to outside, for the airline’s corporate culture provides a new perspective and a new three-dimensional model.