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中国作为全球玩具生产大国,据海关统计,2014年中国玩具出口263.36亿美元,显示了产业的强大生命力。然而在目前全球经济发展放缓、国内生产成本持续上升的情况下,对劳动密集型的玩具企业造成了非常大的经营压力,单靠出口业务支撑企业发展难度不断加大。鉴于国内日益增长的消费者购买力,中国内地成为全球最有吸引力的市场之一。国内玩企纷纷加紧步伐抢占内
As a big toy producing country in the world, China exported 26.336 billion U.S. dollars worth of toys in 2014, according to the statistics of the Customs. This shows the strong vitality of the industry. However, under the current global economic slowdown and rising domestic production costs, the operating pressure on labor-intensive toy enterprises has caused a great deal of pressure. It is increasingly difficult to rely solely on export business to support the development of enterprises. Given the growing domestic purchasing power of consumers, Mainland China has become one of the most attractive markets in the world. Domestic play enterprises have stepped up to seize the pace