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知识产权是广播影视传媒的战略性资源,同时也是其核心竞争力。在“互联网+”时代,如何更好地与互联网融合发展,与国家创新驱动发展战略相匹配,在传媒竞争的红海中抢占先机,实现新的突破,是摆在广播影视传媒面前的一道必答题。笔者从多年工作实践出发,从创造、运用、保护三个方面,对知识产权与互联网的融合这一问题略作探讨,以此请教于方家。一、创造:用UGC的方式打造PGC的内容知识产权创造是广播影视传媒的立身之本,
Intellectual property is a strategic resource for radio, film and television media as well as its core competitiveness. In the “Internet +” era, how to better integrate with the Internet and match the development strategy driven by national innovation to seize the opportunities and achieve new breakthroughs in the media-competitive Red Sea lies in the front of the radio, film and television media A must answer. Based on years of work practice, the author discusses the integration of intellectual property and the Internet in terms of creation, application and protection in order to consult Yu Fang. First, to create: the way to create PGC with UGC Intellectual property creation is the foundation of radio and television media,