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介绍了广告创意的内涵、金字塔原理、过程及其思考方法,途述了广告创意的U SP广告策略、品牌形象策略和广告定位策略。
Introduces the connotation of creative, the pyramid principle, the process and the method of thinking. It introduces U SP advertising strategy, brand image strategy and advertisement positioning strategy of advertising creativity.