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顾客看重的不再只是健身器材的好坏,而是健身服务与体验。随着Anytime Fitness在美国大红,健身连锁机构这两年疯狂地增长。从表面看,健身房缩小、专项化趋势明显:开门营业成本更低、员工更少,比一应俱全的大型健身房更易于运营。但这一类健身房真正的优势在于能在某一细分运动领域吸引真正热爱这项运动的人。“无论何时你拓展这个
Customers are no longer valued only fitness equipment is good or bad, but fitness services and experience. As Anytime Fitness red in the United States, fitness chain crazy growth in these two years. On the face of it, the gymnasium has been narrowed and the trend toward specialization has been obvious: lower operating costs and fewer staff members make it easier to operate than a large, fully equipped gymnasium. But the real strength of this type of gym is the ability to attract people who really love the sport in a segment of sport. ”Whenever you expand this