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西藏地处青藏高原,这里生态脆弱、地广人稀、交通不便,物质生产和经济运行成本较高,与内地省区相比缺乏明显的优势和竞争力,从而导致西藏经济发展的速度比较缓慢,人们的思想观念较为保守封闭。然而正因为艰苦、落后、闭塞这些客观因素,西藏长期以来仍保留着许多较为原始的自然状态,保持着自己独有的风格和具有浓郁地域特色的民族文化,对外界具有巨大的神秘感和吸引力,这正是西藏旅游文化产业发展的一种重要“原料”。
Tibet is located in the Qinghai-Tibet Plateau, where ecologically fragile, sparsely populated, inconvenient transportation, high material production and economic operation costs, lack of obvious advantages and competitiveness compared with the provinces and autonomous regions of the Mainland, resulting in a relatively slow economic development in Tibet , People’s ideas and ideas are more conservative and closed. However, precisely because of these objective factors such as arduousness, backwardness and occlusion, Tibet has long retained many primitive natural states and maintained its own unique style and ethnic culture with rich regional characteristics. It has a huge mystique and attraction to the outside world This is exactly one of the important “raw materials” for the development of tourism and cultural industries in Tibet.