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中国广告联合总公司是中国第一个广告企业联合群体,成立已十七个年头。去年11月25日,中广联在深圳召开了成员公司经理会议,会议以十五大精神为指导,分析形势、总结经验、研讨对策、共商发展大计。本刊特选部分大会发言刊发,以供公有广告公司在改革与发展中借鉴与启迪。(仇总的讲话共有三个部分篇幅较长,本刊选刊讲话的第一、二部分。略有删节,标题系本刊所加。)
China Advertising United Corporation is the first group of advertising companies in China and has been established for 17 years. On November 25 last year, China Guanglian held a meeting of member company managers in Shenzhen. The meeting was guided by the spirit of the 15th National Congress of the Communist Party of China, analyzed the situation, summarized experiences, discussed countermeasures, and jointly discussed development plans. The special section of this issue of the magazine was published in a speech to serve as a reference and inspiration for the public advertising company in its reform and development. (The speech of Qiu Zong has three parts for a longer period of time. The first and second parts of the selection speech of this publication are slightly deleted. The title is added in this publication.)