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(一) 要把一张晚报办好,必须创造自己的独特风格;风格愈是鲜明突出,就愈能使读者喜闻乐见,从而愈有利于实现党报的共同原则。但是,一谈到风格,有些同志却往往从写作技巧和编辑技巧方面来看。其实,报纸的风格,不仅是表现形式问题,更主要的是宣传报道内容问题;从根本上说,一张报纸的独特风格应该取决于它的宣传任务。离开党委交给报纸的宣传任务去谈风格,就只能是舍本求末,必然会走入歧途。
(1) If we want to run an evening paper well, we must create our own unique style. The more distinctive the style is, the more we can make our readers loved and happy, so that the more conducive to realizing the common principle of the party newspaper. However, when it comes to style, some comrades tend to focus on writing skills and editing skills. In fact, the style of the newspaper is not only a matter of manifestations, but more importantly, it is a matter of publicizing the content of the newspaper. Basically, the unique style of a newspaper should depend on its propaganda task. To leave the propaganda mission handed over to the newspaper by the party committee to go talk about the style can only be the result of seeking one’s own ends and will inevitably go astray.