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企业形象是人们通过企业的各种标志而建立起来的对企业的总体印象,主要构成要素包括:产品形象、媒介形象、组织形象、人员形象、文化形象等。良好的企业形象,对内能增强企业的凝聚力,对外能获得消费者信赖,是企业可持续发展的生命力所在;良好的企业形象,也是企业的宝贵无形资产和核心竞争力。当前,重塑中国石油企业形象,
The corporate image is the overall impression of the enterprise established by people through various signs of the enterprise. The main components include product image, media image, organization image, personnel image and cultural image. Good corporate image, the internal can enhance the cohesion of enterprises, external access to consumer trust, is the vitality of sustainable development of enterprises; a good corporate image, but also the valuable intangible assets and core competitiveness of enterprises. At present, reshaping the image of China’s oil companies,