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真实,是新闻的生命,也是广告的生命。然而,近来一些报刊、电台,电视台的广告,有些不顾后果。这里试举两例: 几位农民从某报的广告上看到某县机械厂生产的制砖机“历史悠久,质量可靠,保证满意”,便凑钱买了一台,可是拉回家打开一看,却是一堆怎么也玩不转的废铜烂铁……。某省电台广播某电子技校“办学经验丰富,师资力量强,包教保会”的广告后,一些立志自学成才的青年不惜付出高昂学费前去求学,结果连连叫喊“上当”!原来这所所谓的“电子技校”只是租了三间破房子作教室,连最基本的教具都没有,“校长兼教导主任兼教师”是一个靠修收音机混不出饭钱、又有劣迹的闲散人员。
Real life is the news, but also the life of the ad. However, some advertisements in the newspapers, radio and television stations have, in recent years, ignored the consequences. Cite two examples here: a few farmers from a newspaper advertisement saw a county machinery factory production of brick machine “has a long history, reliable quality, guaranteed satisfaction”, they got money to buy a, but pulled back to open a home Look, it is a bunch of how to play the rotten iron scrap iron ... .... Some provincial radio station broadcast an electronic technical school, “experienced in running a school, strong teachers, including education and clubs,” the ad, a number of young people determined to self-taught talented students at any cost to go to school, the result repeatedly shouting “fooled!” The original so-called Of the “electronic technical school” just rented three broken houses for classrooms, even the most basic teaching aids are not, “the principal and the teaching director and teacher” is a repair by mixing the radio can not afford to pay, there are idlers idle.