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随着我国经济的持续发展以及广告行业的不断变化,电视广告形式也更加多样。越来越多的企业电视广告采用与公益相结合的形式出现,同时也有更多的公益广告加入了商业赞助,人们将这两种现象称为“企业广告的公益化”以及“公益广告的商业化”。实际上在一些优秀广告中,两者的界限已经十分模糊。一、企业公益电视广告的概念企业公益电视广告,就是企业借助公益的形式来进行拍摄的电视广告,这类广告在传递公益信息的同时,根本
With the continuous economic development in our country and the constant changes in the advertising industry, the forms of television advertising are also more diverse. More and more corporate TV ads appear in the form of combination with public welfare, and more public service ads are also included in commercial sponsorship. People refer to these two phenomena as “public service of corporate advertising” and “public service Commercialization of Advertising. ” In fact, in some excellent advertisements, the boundary between the two has been very vague. First, the concept of corporate public service television advertising Corporate public service television advertising is the business with the form of public welfare to take TV commercials, such ads in the delivery of public service information at the same time, fundamental