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我国是世界上最大的家电生产国和出口国,出口依存度大,国际金融危机的加剧,对我国经济尤其是出口行业造成了巨大的冲击。为了缓解当前金融危机带来的消极影响,带动工业生产,必须促进内需和外需协调发展,以消费拉动内需,重点开发农村潜在需求,把巨大的农村消费需求转化为实际购买力。在这个背景下,分析农村家电市场的现状以及如何开拓我国农村家电消费市场有着很好的实际意义。
China is the largest producer and exporter of home appliances in the world with a large export dependency and the worsening of the international financial crisis, which has caused a huge impact on the Chinese economy, especially the export industry. In order to alleviate the negative impact brought by the current financial crisis and promote industrial production, we must promote the coordinated development of domestic demand and external demand, stimulate domestic demand with consumption, focus on developing potential demand in rural areas, and turn huge rural consumer demand into actual purchasing power. In this context, the analysis of the status quo of rural household appliances market and how to develop consumer electronics market in rural China has very good practical significance.