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篮球运动作为一种社会文化现象,在社会转型大背景之下它的变迁趋势更易引起人们的关注。当前中国正经历从传统社会向现代社会的转型,随着篮球运动的职业化改革,而且也使中国篮球竞赛大学生观众群体发生了显著的变化。本文运用文献资料法、逻辑分析法,总结了当前中国篮球竞赛大学生观众群体变化的总体情况,并系统地加以分析,旨在为培育中国篮球竞赛比赛的观众群体,进而促进篮球运动竟技文化和职业化的发展。
As a kind of social and cultural phenomenon, the trend of basketball’s change is more likely to arouse people’s attention under the background of social transformation. At present, China is experiencing the transition from the traditional society to the modern society. With the professional reform of basketball, China’s basketball audience has undergone significant changes. This paper summarizes the current situation of the current audience changes in Chinese basketball competition by means of literature review and logic analysis and systematically analyzes them in order to cultivate the spectator groups in the Chinese basketball competition and then promote the practical culture and Professional development.