论文部分内容阅读
互联网使人们比以往任何时候获得的信息都要多得多:产品评论、来自朋友的或专家的推荐、商店库存还有实惠的价格,所有这些都唾手可得。而企业组织也拥有了分析更多数据的能力,企业需要合适的人员、流程和技术去找到所有与客户互动或者联系的方法,度量这些接触的有效性,并确保是基于数据而采取的行动并以此提高经营效益。特别是对于电子商务网站,进行网站分析时更要根据渠道流量的情况来调整渠道营销策略。
The internet makes it far more informative than ever before: product reviews, recommendations from friends or specialists, store inventory, and affordable prices, all at your fingertips. While organizations also have the ability to analyze more data, organizations need the right people, processes, and technology to find out all the ways to interact with or engage with customers, measure the effectiveness of those contacts, and ensure that actions are taken based on the data In order to improve operating efficiency. Especially for e-commerce sites, web site analysis should be based on channel traffic conditions to adjust the channel marketing strategy.