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随着我国社会经济的发展,商业在人们的日常生活中日益发挥重要作用,甚至可以说,人们的日常生活就是在商业文化的“包围”下展开的,人的衣食住行用无不依赖于商业行为。这样,作为商业活动的重要组成部分之一,商业设计也就越来越发挥出其作用于人精神生活的价值,它与商品一起,从精神和物质两方面共同服务于人的生活。研究商业设计,回溯其在中国的百年发展历程,总结其演进规律,对我国当代艺术设计具有重要的现实意义。
With the development of our country’s society and economy, commerce plays an increasingly important role in people’s daily life. It can even be said that people’s daily life is carried out under the “encirclement ” of commercial culture. People’s basic necessities of life depend on commercial behavior. In this way, as an important part of business activities, commercial design is also more and more play its role in the spiritual life of people, together with the goods, both from the spiritual and material aspects to serve human life. To study commercial design and trace back its history in China for a hundred years and to sum up its evolution law has an important practical significance for the contemporary art design in our country.