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上海电影是中国文化谱系中一个重要品牌,不仅是因为上海电影独有的作品气质,更是由于上海电影自始至终都坚持产业化的发展方向。随着中国电影市场格局的变化和信息化的发展,上海电影的品牌形象逐渐失却。然而,依托上海电影原有的产业化传统与信息化整合发展将是上海电影发展的重大机遇。
Shanghai Film is an important brand in the Chinese cultural pedigree, not only because of the unique work style of Shanghai Film, but also because Shanghai Film consistently adheres to the industrialization direction. With the change of the market structure of Chinese movie and the development of information technology, the brand image of Shanghai movie has gradually disappeared. However, relying on the original industrialization of Shanghai Film and the integration of information technology development will be a major opportunity for the development of Shanghai Film.