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作为方便面行业的两大巨头,A与B之间的品牌竞争是不可避免的,这也是社会主义市场经济发展下的必然。然而,在消费者对品牌逐渐认可的今天,品牌的重要性变得愈发的明显了,A与B为了吸引更多消费者,占领市场,就关于品牌展开了空前激烈的恶性竞争,双方在“老坛酸菜面”上缠斗不止,通过各种手段和办法打击对方,这些举动极大的影响了行业的稳定发展。
As the two giants in instant noodle industry, the brand competition between A and B is inevitable, which is also the inevitable under the development of socialist market economy. However, as consumers gradually recognize the brand, the importance of the brand becomes more and more obvious. In order to attract more consumers and occupy the market, A and B have launched an unprecedented vicious competition on the brand “Old altar sauerkraut ” on the battles more than by various means and ways to combat each other, these actions have greatly affected the stable development of the industry.