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随着医疗服务机构体制改革的不断深入,公立医院医疗服务普遍走向市场。社会资本开办私立医院或以混合所有制形式出现的医疗机构也将以更大的能量参与医疗服务市场的竞争。在医疗机构纵横交错竞争不断加剧的今天,医院加强服务营销文化建设,绕开不了与患者(消费者,以下均同)、内部职员之间的关系。只有处理好这三者之间的关系,医院才能强基固本增强在市场中的竞争力。一、三者之间以交换为纽带的合作关系深化医疗服务体制改革,主要是发挥市场经济对医疗服务资源
With the deepening of institutional reform of medical service institutions, public hospital medical services have generally entered the market. Social capital Opened up private hospitals or medical institutions in the form of mixed ownership will also be more involved in the competition in the medical services market. In the crisscross competition between medical institutions continue to intensify today, the hospital to strengthen service marketing culture, can not bypass the relationship with patients (consumers, the same below), internal staff. Only by properly managing the relationship between the three can the hospital strengthen its competitiveness in the market. First, the exchange between the three as a link between the cooperation to deepen the reform of the medical service system, the main is to play a market economy for medical services resources