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DM 是英文 Direct Mail Advertising 的简称,中文名字一般叫作“直接投递广告”。DM 广告是电视广告、电台广告、报刊广告、户外广告、互联网广告之外的又一种广告形式,主要有三种发布渠道,即居民信箱直投、商务楼派发、车站地铁等地定地点派发。与其他广告形式相比,具有受众群体可选择性强、广告信息传递速度快、版面及篇幅灵活、广告成本低等优点。
DM is short for Direct Mail Advertising in English. The Chinese name is generally called “Direct Delivery Advertising ”. DM advertising is another form of advertisement other than television advertisements, radio advertisements, newspaper advertisements, outdoor advertisements and Internet advertisements. There are mainly three kinds of distribution channels, namely resident mailbox direct investment, commercial building distribution, station subway and other venues. Compared with other forms of advertising, it has the advantages of strong audience selectivity, fast delivery of advertisement information, flexible layout and length, and low advertisement cost.