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就在不久前,国内的民营星美传媒集团所属海外机构以8000万港元的价格刚刚取得阳光卫视70%的股权,使得阳光卫视的频道资源也成为星美集团的生力军。在星美传媒开疆拓土的授意下,旗下新近成立的星美广告有限公司将是其发展电影电视制作发行、院线、演艺经纪等业务经营战略中的“急先锋”。“星美广告是一个不错的平台!”,携家从台湾移居上海已近六年的冯恩煦说:“这是一个契机!”。6年前,当JEFFREY从台湾达彼思加入上海达彼思参加中国别克汽车的比稿核心团队到成功取得代理权,进而因出色的管理和专职于市场营销的专业才能很快就出任上
Not long ago, overseas subsidiaries of the domestic private-owned SMI Media Group had just obtained a 70% stake in Sunshine TV at a price of 80 million Hong Kong dollars, making the channel resources of Sunshine Satellite TV a force for the SMI Group. Under the guidance of Xingmei Media’s expansion plan, the newly established Xingmei Advertising Co., Ltd. will be its “vanguard” in the development of its business strategy in film and television production and distribution, theaters, and performing arts brokerage. “Singapore Advertising is a good platform!” Feng Enchen, who has brought home from Taiwan to Shanghai for almost six years, said: “This is an opportunity!”. 6 years ago, when JEFFREY joined Dashi Si from Shanghai to participate in the core team of Chinese Beik Auto’s comparative drafts, he succeeded in obtaining the agency right, and he quickly took up excellent management and full-time professional talents in marketing.