论文部分内容阅读
在大数据和移动互联网时代,“浅阅读”成为一种备受争议的社会文化现象。本文在分析“浅阅读”现象社会文化表征及其成因的基础上,从转变理念、打造精品、调整定位等三个方面探讨了出版界的应对之道。
In the era of big data and the mobile Internet, “light reading” has become a controversial social and cultural phenomenon. Based on the analysis of the socio-cultural representation of “light reading ” phenomenon and its causes, this article explores the coping style of the publishing industry from three aspects: changing the concept, creating the excellent product and adjusting the positioning.