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（１）尽力去发现顾客的需求。开业前不必去寻求自己可以生产或销售什么样的产品，而是要仔细想想自己可以接触到或者说服什么样的顾客。（２）了解你的顾客。“一个机敏的年轻人，工作繁忙，有许多朋友；讨厌在月光下散步装浪漫，喜欢开快艇，追求简单而刺激的生活。”这是什
(1) try to find the needs of customers. Instead of looking for what kind of product you can produce or sell before starting your business, think about what kind of customer you can touch or convince. (2) Know your customers. “A smart young man who is busy with work and has many friends; hates the romance of walking in the moonlight, likes to drive a speedboat and pursues a simple and exciting life.”