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呼叫中心,对于营销人员来说已不再是一个陌生词语,因为它可以帮助了解顾客的反馈信息;对于顾客来说也不再是新鲜事物,因为它已经成为顾客与企业沟通的最重要手段之一;对于财务人员来说也不再陌生,因为每年都要为其留出大量的预算;尤其对于企业的高层决策者来说这也是最让他们感到困惑的事物,当年果敢地下决心引入了这么一套系统,这些年来已占用了企业不少资金,却未见明显业绩,下一步该如何呢?仅仅是为了实现企业与顾客之间的沟通,用得着花费这么多的人力、财力和物力吗?没有哪个企业会一时心血来潮而建立呼叫中心的,因为它的确需要大量的投入。不论是前期的投入,还是后期的维护与运行,都需要投入大量的人财物,这对于中小企业来说可绝不是一笔小数目。那么是否还要坚持下去呢?每年拿那么多的资金投入到这个没有明
The call center is no longer a strange word for marketers because it helps to understand customer feedback and is no longer new to the customer as it has become the most important means of customer communication with the business First, financial personnel is no stranger to, because every year to set aside a large amount of budget for it, especially for high-level business decision-makers who are the most confusing things, the year of resolutely determined to introduce such a A system that has taken up a lot of money in the enterprise over the years, but no obvious performance, the next step what? Just to achieve business and customer communication, spend so much human, financial and material resources Is there any enterprise that will set up a call center for a whim because it does require a significant amount of investment. Whether it is early investment, or the latter part of the maintenance and operation, need to invest a lot of people and property, which for SMEs is by no means a small sum. Then whether to stick to it? Take so much money each year into this is not clear