论文部分内容阅读
互联网让人如同“神”一样:搜索让人无所不知,电商让人隔空取物,社会化网络让人一言九鼎。大众媒体时代以来所构建的消费者决策模式正在瓦解,新的行为模式在逐渐成形。每一个行为模式的改变,都将引起营销上的重大革新。在消费者不再依赖记忆的情况下,任何传播的重点都应该是促进消费者进一步查询相关信息,并且在消费者所关心的问题上提供足够有效的信息。互联网对商业的重构才刚刚开始,只有知道消费者如何买,企业才能知道如何卖。
The Internet makes people the same as “God ”: Search makes people omnipresent, electricity providers make people take the time to get things off, social network makes people keep a word. The consumer decision-making model built by the mass media era is disintegrating and the new model of behavior is gradually shaping. Every change in behavior patterns will lead to major marketing innovations. Where consumers are no longer dependent on memory, any dissemination should focus on motivating consumers to further inquire about the relevant information and provide sufficiently effective information on consumer concerns. Reconstruction of the Internet business has just begun, and only know how consumers buy, companies can know how to sell.