论文部分内容阅读
近年来,新兴媒体的迅速崛起对传统期刊业形成冲击,很多期刊发行量下降、广告额下滑。但在艰难的环境下,期刊阅读仍是群众文化生活的刚需,加之“全民阅读”活动的不断深化,传统期刊业也随之迎来了重要发展机遇期。近几年里,在生活、学术、艺术、教育领域仍涌现出了一批优秀的新期刊,为这一领域注入了新的活力。媒体融合的大趋势也成为期刊转型突破的新契机。2014年8月18日,中央全面深化改革领导小组第四次会议审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,从国家层面对传媒业的发展进行顶层规划设计,为传统媒体和新兴媒体融合发展指明了方向,也为传统期刊的未来发展指出了一条新路。随后《三联生活周刊》“松果生活”、《党
In recent years, the rapid rise of emerging media has hit the traditional periodical industry, with the circulation of many periodicals dropping and the amount of advertising declining. However, in a difficult environment, the reading of journals is still just a necessity for mass cultural life. In addition, with the continuous deepening of “reading for all” activities, the traditional periodical industry has also witnessed an important period of development. In recent years, a number of excellent new journals have emerged in the areas of life, academia, art and education, infusing new vitality into this field. The megatrends of media convergence have also become new breakthroughs in journal transformation. On August 18, 2014, the 4th Session of the Leading Group for Overall Deepening Reform of the Central Government reviewed and adopted the Guiding Opinions on Promoting the Integration Development of Traditional and New Media, and carried out the top-level planning and design of the development of the media at the national level, The combination of media and emerging media indicates the direction of convergence and also points out a new path for the future development of traditional periodicals. Then “triple Life Week” “pineapple life ”, "party