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企业文化体现着企业共同的价值追求、使命认同、行为习惯和目标企盼,是企业的灵魂和精神力量,是企业创新发展的前提,是企业竞争取胜的法宝,具有特殊的地位和重要的作用。随着经济市场化程度的日益提高,经济发展中结构性矛盾也日渐突出,企业面临的不可预见的各种压力和挑战愈来愈多,积极构建能够有效应对各种风险和挑战的企业文化显得愈来愈重要。一、企业文化是企业最具优势的“软实力”
Corporate culture embodies the company’s common value pursuit, mission identity, behavioral habits and goals and expectations. It is the soul and spiritual strength of the company, the prerequisite for the company’s innovation and development, and the magic weapon for the company to win the competition. It has a special status and an important role. With the increasing degree of economic marketization, the structural contradictions in economic development have become increasingly prominent, and the unpredictable pressures and challenges that companies are facing have become more and more, and it has become apparent that actively building a corporate culture that can effectively respond to various risks and challenges. More and more important. First, corporate culture is the company’s most advantageous “soft power”