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娃哈哈创业20年,之所以能够成功发展到今天,一直靠的是全方位的不断创新、不断超越。从产品开发到渠道网络的建设、从广告宣传到促销拉动,娃哈哈在宗庆后这位营销大师直接谋划下,进入了腾飞的新阶段。多年来,娃哈哈采用引进创新,国际领先,积极倡导自主创新,彻底从恶性低价竞争中走了出来。近年来,娃哈哈先后推出营养快线、爽歪歪、咖啡可乐等差异化产品,均采用新整合营销的理念,快速切入市场、快速打开市场,坚实了娃哈哈在饮料市场中的龙头地位。娃哈哈从实践中知晓,在外资汹涌的快消品行业,中国企业要想占得先机,就必须抛弃以市场换技术的模仿跟进,依靠自己的力量,自主创新,才能够真正站住脚跟,而娃哈哈的创新,也不仅仅是在产品研发方面,在企业经营的各个层面,娃哈哈也全面进步。
Wahaha venture 20 years, the reason why the successful development of today, has been relying on the all-round continuous innovation, continue to go beyond. From product development to the construction of the channel network, from advertising to promotion pull, Wahaha in Zongqing, the marketing mastermind under the direct planning, has entered a new stage off. Over the years, Wahaha adopted the introduction of innovation, leading the world, and actively promote independent innovation, completely from vicious low-cost competition came out. In recent years, Wahaha has introduced Nutritional Express, Shuangwaiwai, such as differentiated products, coffee cola, are using the concept of integrated marketing quickly into the market, quickly open the market, a solid Wahaha leading position in the beverage market. Wahaha know from practice, in the surging overseas FMCG industry, Chinese enterprises in order to gain the upper hand, we must abandon the market for technology to follow the imitation of imitation, relying on their own strength, independent innovation, we can really stand firm, The Wahaha innovation, nor is it just in product research and development, at all levels of business, Wahaha also overall progress.