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纵观国内的房地产经纪市场,虽然有“我爱我家”、上房置换这样大型的经纪公司已呈系统化发展,但大多数的经纪公司还仍处在初具规模的阶段,缺乏系统的管理和持续的支持,这种不成熟的中介市场成为房地产中介业发展的最大瓶颈。而在国外市场中,这些早已成为过去式,完善的运营模式已经建立,综合服务体系已经形成,提供的服务与消费者的需求实现对等,成熟的市场秩序与规则使中介业走上了井然有序的运作轨道,如美国最知名的特许经营品牌COLDWELL-BANKER、ERA以及21世纪不动产等,成为全球不动产服务行业成功的典范。
Throughout the domestic real estate brokerage market, although there are “I love my home, ” a large replacement housing such as the replacement system has been systematic development, but most of the brokerage firms are still in the early stages of the scale, the lack of system Management and continuous support, this immature intermediary market has become the biggest bottleneck in the development of real estate intermediary industry. In foreign markets, these have long been the past tense, the perfect operation mode has been established, the integrated service system has been formed, the service provided and the demand of consumers have been realized, and mature market order and rules have enabled the intermediary industry to take sound steps Ordered operational track, such as the COLDWELL-BANKER, ERA, a 21st-century real estate brand that is best known in the United States, has become a model for the success of the global real estate services industry.