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从广告传播动机的表现显隐程度上分,广告可分为显性广告和隐性广告,这两种广告在当下电视媒体传播中都存在着严重的失范现象。
In terms of the apparent motive of advertising, the advertisements can be divided into dominant advertisements and implicit advertisements. These two kinds of advertisements all present serious anomie phenomena in the current television media.