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招徕市声,是行贾坐商用以宣传经营内容等招徕性信息的听觉标识。招徕市声通过有声语言招徕顾客。回族民间商业的招徕市声源远流长,是适应社会经济贸易活动需要而发生、发展的一种民俗文化现象,是回族社会经济民俗、物质生活中的一种天籁之乐。回族的招徕市声主要有叫卖吆喝与韵语唱卖两种。叫卖吆喝和韵语唱卖主要是以言语符号来传播招徕信息。但是,叫卖吆喝和韵语唱卖在传播过程中往往因方音、语急等因素致使传到听者耳里的仅仅是一种特定的韵调,所以听其“动静儿”即知招徕什么,往往不会搞错。
Attracting the sound of the city, is a commercial acupuncture sitting business to promote the contents of the operation such as tactile information auditory signs. Attract the city’s voice to attract customers through a vocal language. It is a kind of folk culture phenomenon happened and developed to meet the needs of social economic and trade activities. It is a joy of nature in the social, economic, folk and material life of the Hui people. The main attraction of the Muslims in the city is the singing and selling of rhymes. Selling shouts and rhymes Singing mainly uses speech symbols to spread touting information. However, selling and drinking and rhyming singing and singing in the dissemination of the process often due to phonetic, language urgency and other factors led to the listener’s ear is only a specific rhyme, so to listen to its What, often not wrong.