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科技水平的发展改变了传统的信息传播技术,在当下,人们的日常生活中,互联网正在逐渐取代传统的电视节目和电台广播。通过研究电台的传播方式和其发展历程可以发现,电台广播传播消息具有技术门槛低、受众面积广等无法比拟的优势。在如今互联网迅速发展的环境下,有关人士对电台广播在互联网时应该如何保持自己的核心竞争优势和以后的发展方向都极为关注。本文结合电台广播的发展现状,对电台广播的发展方向加以指引,通过对发展历史的梳理对如今电台广播发展面对的新挑战提出一些解决方案,以此为以后的相关研究和发展方向的探讨提供一些参考价值。
The development of science and technology has changed the traditional information and communication technologies. Nowadays, in the daily life of people, the Internet is gradually replacing traditional television programs and radio broadcasting. By studying the radio mode of transmission and its development process, it can be found that radio and radio broadcasting messages have the advantages of low technical threshold, wide audience and other incomparable advantages. In today’s rapidly evolving Internet environment, people are extremely concerned about how radio stations should maintain their core competitive advantages and develop in the future. Combining with the current situation of radio broadcasting, this paper guides the development direction of radio broadcasting and puts forward some solutions to the new challenges that radio broadcasting now faces by combing its development history, which is the basis for future research and development. Provide some reference value.