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企业报也是“新闻纸”。这个观点巳被越来越多的人所接受,其理由很简单:它是以刊载新闻为主的、定期的、公开发行的出版物。但是,这是一张特殊的新闻纸,它除了和社会上发行的其它新闻纸有许多共性外,还有明显的个性。首先,它姓“企”,读者对象是企业内部职工,而不是整个社会读者。其次,经济上不是自负盈亏、独立经营的,办报也不是以追求利润为目的。第三、它的报道特征是全国或地方综合性、专业性报纸很少涉猎的企业内部的各种信息。第四、发行范围多数企业报仅限于本企业,发行一般不通过邮局。有鉴于此,决定了企业报的两重性: 从编辑思想看,一方面它类似于社会上发行的政治性报纸,诸如各级党报。另一方面,企业报又时常表现出业务性很强的专业报纸的性质。因为企业是以生产和经营为目的的社会团体,它所办的报纸必须将侧重点放在本企业的经济、技术的轴心上,而且,只有围绕着这个轴心办报才能受本企业职工所欢迎。由于社会上发行的各级党报也发行到企业,并影响和作
Corporate newspaper is also “newsprint.” This view has been accepted by more and more people for the simple reason that it is a regular, publicly-issued publication that publishes news. However, this is a special newsprint which, apart from its commonalities with other newsprint issues in the community, has its own distinct personality. First of all, it is named “enterprise”, the reader is the object of internal staff, not the entire social reader. Second, the economy is not self-financing, self-employed, and the newspaper is not based on the pursuit of profit for the purpose. Third, its coverage is characterized by a variety of information within the enterprise, which is rarely covered by comprehensive national and local newspapers. Fourth, the scope of the issue Most enterprises reported that only the business, the general issue of the post office. In view of this, it determines the dual nature of corporate newspapers: From an editorial perspective, on the one hand, it is similar to the political newspapers issued in the society, such as the party newspapers at all levels. On the other hand, corporate newspapers often show the nature of professional newspapers that are highly professional. Because an enterprise is a social group that aims at production and management, the newspapers it runs must focus on the economic and technological axes of the enterprise. Moreover, only newspapers running around this axis can be affected by the employees of the enterprise Welcome. Since the social issue of party newspapers at all levels are also issued to the enterprise, and influence and make