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主持人语:今天,营销竞争早已超越了表象;产品竞争,在生活方式的干预与影响下,原本毫不相干的、单打独斗的产品或产业,在同一种生活方式的空间里,发生着各种意想不列的微妙联系,如微波炉与净菜彼此竟然是相互“促销”。事实上,今天的商业竞争,已经从产品之间的竞争、商业模式之间的竞争,延伸到了企业外部的社会生活中,演化为了生活方式之间的竞争。新的起点下,塑造一个伟大品牌的过程,也就是塑造一种生活方式的过程。新的起点,市场的宠儿有哪些新旧面孔?
Moderator: Today, the marketing competition has already surpassed the appearance; product competition, under the interference and influence of lifestyle, the original unrelated, go it alone products or industries, in the same way of life space, A variety of unexpected subtle contacts, such as microwave ovens and net each other turned out to be mutual “promotion ”. In fact, today’s commercial competition has been extended from the competition between products and the competition among business models to the social life outside the enterprise, and the competition between lifestyles. The new starting point, the process of shaping a great brand, that is, shaping a lifestyle. New starting point, the market darling what old and new faces?