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文学旅游资源作为人文旅游资源的一种,近年来日益引起业界重视。本文着重分析了文学旅游资源的特征、表现形式以及开发策略,以期为我国文学旅游资源的开发与研究提供借鉴。近年来随着经济水平的提升,人们不再满足于“上车睡觉,下车看庙,回家一问什么都不知道”的粗放式旅游方式,文学旅游作为新一波的旅游形式应运而生。从单纯的走马观花到深入了解某地、或者重现某一文学作品的场景和亲身体验某一故事的感受,这些渐入式的需求为文学旅游资源开发提供非常良好的发展土壤。
Literary tourism resources, as a kind of humanistic tourism resources, have drawn increasing attention from the industry in recent years. This paper analyzes the characteristics, manifestations and development strategies of literary tourism resources emphatically, with a view to providing references for the development and research of literary tourism resources in our country. In recent years, with the improvement of economic level, people are no longer satisfied with the extensive travel mode of “getting on the train, getting off at the temple, going home and asking nothing”. As a new wave of tourism, literary travel Came into being. From purely cursory to deep understanding of a place or the reproduction of a literary scene and the experience of a story, these gradual needs provide a very good soil for the development of literary tourism resources.