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随着知识经济时代的到来,知识经济社会的形态正在快速形成,其本质特征就是知识的社会化和社会经济的知识化,知识成为知识经济社会的基础和核心资源。在知识经济社会的市场环境下,知识营销应运而生,成为营销创新的重要课题。何谓知识营销?知识营销即针对目标市场的需要,通过相关知识的有效传播,比竞争者更有效、更准确地向目标
With the arrival of the era of knowledge-based economy, the forms of knowledge-based economy and society are rapidly forming. Their essential characteristics are the socialization of knowledge and the socialization of economy. Knowledge becomes the foundation and core resource of a knowledge-based economy. Under the market environment of knowledge economy and society, knowledge marketing came into being, becoming an important topic of marketing innovation. What is Knowledge Marketing? Knowledge Marketing is the needs of the target market, through the effective dissemination of relevant knowledge, more effective than competitors, more accurately to the target