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市场营销课程是一门具有较强的综合性,并且需要实践的基础课程,其主要难点就是让学生在工作实践中掌握和使用营销技巧。工作过程课程最主要的特征就是构建行动体系,通过行动来学习,传统的教学方式只注重向学生传授知识,而忽视了学生运用知识和解决问题的能力,而这将直接影响学生的就业情况。本文在给出了工作过程导向模式的基本特征,在分析当前中职院校市场营销基础课程的现状下,分析了基于工作过程的中职院校市场营销课程的改革策略。
Marketing course is a basic course with strong comprehensiveness and practice. The main difficulty is that students should master and use marketing skills in their work practice. The most important feature of the course of work process is to build an action system to learn through action. The traditional teaching methods only focus on imparting knowledge to students, while ignoring the students’ ability to apply knowledge and solve problems, which will directly affect the employment situation of students. This paper gives the basic characteristics of the work process-oriented model. Based on the analysis of the current marketing basic courses in vocational colleges, the paper analyzes the reform strategies of marketing courses in vocational colleges based on the work process.